Well it is that time of year again. We are now less than a week away from Thanksgiving and the start of the Christmas season following that. I was thinking what are some good practices to have during the holidays when it comes to real estate investing. Here are my top 3 tips for the holidays.
Keep Making Deals
The first holiday real estate investing tip on our list is the simplest: keep doing what you do.
By simply showing up and conducting actual real estate investing work, when most people are sitting at home drinking apple cider, you’ll gain two major advantages any investor can benefit from:
Less Competition: Many investors sit out the time from Thanksgiving to New Years. By pounding the pavement during the holidays, and seeing what you can do to move deals closer to completion, you’ll find far less competition than at any other time of year (a great strategy for any investor; especially valuable to those new to investing).
Motivated Sellers (& Buyers): If someone is entertaining the thought of selling a home during the holidays, they are by definition “motivated” — and usually willing to make concessions on aspects of a deal that could prove profitable down the line.
Keep Generating Leads
Even as the days get shorter (and deals get sparser), the holidays are still a fantastic time to generate leads, build buyer lists and get your branding efforts in place. You’ll be ready to hit the ground running next year when the weather is warmer and properties are more plentiful.
Holiday-Themed Direct Mail: Good direct mail campaigns connect with the conversation already going on in the head of the prospect. Tap into the themes — and sometimes stresses — that can surround the holidays with a targeted direct email campaign that lets people know who you are, and what you can offer. Though your initial pieces may not bear instant lead-generation fruit, it can set the table for some great direct mail campaigns in the months following.
Assess & Plan
Before you steam into the New Year, it’s a good idea to take a step back and reflect on the past year. This means answering a few important questions:
What went right? Tallying your real estate investing wins over the past year is not only a great way to hone in on strategies that worked, but can be a major confidence boost.
What didn’t go according to plan? We all have times when our business doesn’t meet our expectations. The key is to not beat yourself up about it, but rather discover what you can learn from the experience.
What are your goals for next year? Once you’ve had some time to reflect on the year that was, it’s time to start making goals for the year that will be. Make these goals as concrete and tangible as you can.
As you know, deals don’t stop happening on account of the holidays. I recommend you keep doing what you’re doing and you will set yourself up for a fantastic new year.